Fundraising & PR Articles

As the founder of the National Association of Pet Rescue Professionals, Susan writes about fundraising, public relations, non-profit, and pet adoption topics often in her weekly newsletter. Here are links to a few of the articles that have been archived on the NAPRP blog, so you can get an idea of her writing style and philosophy.

(Note these links open in a new window.)

Issues for Rescues to Ponder
Here in Idaho there was a big controversy about a store which has wolves (actually probably really wolf hybrids) on display in cages. During a tour, one of the "wolves" bit a 6-year old child who stuck her arm through the chain link. Personally, I detest the place and the people who own it for a lot of reasons. But my personal opinion aside, this incident brings up a lot of issues that may affect people in rescue too. Read more...

Helping Animals
Yesterday, two things transpired that caused me to think about how important it is for humane and animal rescue groups to work together. First I got an email from the Humane Society of the United States about a big puppy mill rescue they worked on in Eastern Washington, which is not too far away from here. Working with a number of local shelters and rescue groups, they pulled 371 American Eskimo dogs out of a horrible living situation. Read more...

Adopting Hard to Place Animals
As many of you know, I do a radio show that features adoptable animals. On the show, we feature animals that have been overlooked for one reason or another. As a result, I've been thinking about how difficult it can be to place certain pets. Read More...

What the Dogs Have Taught Me
Dogs can teach us many things about business (whether non-profit or for profit). Here are seven things I've learned from my dogs: Read More...

Animal Photos for Fun & Profit
I just returned from a photo shoot with my husband. We have co-authored a couple of books and let's just say the "author photo" for our book Web sites were waaaay out of date. During the shoot, we were talking to the photographer and she told us how she had been recruited by a business to take photos of people and their pets at an event. Read More...

Get Media Attention
Last week, I mentioned the importance of getting your message out, even when you think you've said the same things a thousand times. One key to continuing to spread the word effectively is to learn how to deal with the media. Read More...